Learn more about writing an effective executive summary. Your executive summary should include a summary of the problem you are solving, a description of your product or service, an overview of your target market, a brief description of your team, a summary of your financials, and your funding requirements (if you are raising money). If they like what they see in the executive summary, they’ll often follow up with a request for a complete plan, a pitch presentation, and more in-depth financials.
In fact, it’s very common for investors to ask for only the executive summary when they are evaluating your business. Ideally, the executive summary can act as a stand-alone document that covers the highlights of your detailed plan. It comes first in your plan and is ideally only one to two pages. The executive summary is an overview of your business and your plans. Whether you’re building a business plan to raise money and grow your business or just need to figure out if your idea will work, every business plan needs to cover 6 essential sections. For a more detailed guide to writing a business plan, download our free ebook: The Easy Way to Write Your Business Plan.
Optional sections to include when seeking funding.Others: there are many other channels through which people buy their computers, however, most are variations of the three main types above.For the purely price-driven buyer, who buys boxes and expects no service, these are very good options. Mail order/Online retailers: the market is served increasingly by mail order and online retailers that offer aggressive pricing of a boxed product.They almost always have a footprint of over 10,000 square feet of space, usually offer decent walk-in service, and are often warehouse-like locations where people go to find products in boxes with very aggressive pricing, but little support. Chain stores and computer superstores: these include major chains such as CompUSA, Best Buy, Future Shop, etc.Their service and support are not usually very good, and their prices are normally higher than those at larger stores. Many are old-fashioned (1980s-style) computer stores that offer relatively few reasons for buyers to shop with them. Computer dealers: storefront computer resellers, usually less than 5,000 square feet, often focused on a few main brands of hardware, usually offering only a minimum of software and variable amounts of service and support.
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